"I designed Lovely Planned planner from pure passion. I was always a very organized person. I went from a corporate job to founding my own company from scratch, so writing everything down was the only way to stay focused. It often happens that through the process of building a vision for a company we sometimes forget, what are our main goals. Lovely Planned is a hybrid of many techniques I used as a businesswoman.
The project was launched at the beginning of December 2020, after only one month from the first idea. I designed the whole branding, organized the printing process, handpicked the materials, which make the planner so premium. I established the e-store, designed the marketing campaign, organized promotion through influencers, designed all Instagram content, social media ads, and also took over dealing with orders and shipments."
- Monika Hriberšek, Founder, Designer, and author of Lovely Planned | Founder of Monikart